Scuttle Bookmarks – A Quick and Easy Way to Get Backlinks and Traffic to Your Web Site

Scuttle bookmarking is all the rage with social bookmarkers at the moment and new Scuttle sites are appearing every day.

So what is Scuttle and how can it help me in my bookmarking or promoting my web site? I thought scuttle was a type of fly or something to keep coal in.

Well I am unsure how it was named but Scuttle is an Open Source social bookmarking software that can be freely downloaded from SourceForge. It takes a few minutes to install and configure a Scuttle site if you are familiar with MySQL and know your way around your web host and FTPs.

Scuttle is loosely based on the Delicious social bookmarking software and allows registered users to quickly add bookmarks of their favourite sites, or of course, sites that they wish to promote.

As a personal bookmarking tool Scuttle sites are very easy to use and user friendly. You can search your bookmarks easily with keywords or tags.

The beauty of these sites to web site promoters is that they are a good way of getting new sites quickly indexed in the major search engine and provide valuable backlinks.

In fact I have found that much of the traffic to one of my Scuttle sites is from organic searches from the search engines looking for keywords that are held as tags in the Scuttle database. These searches will in turn pass valuable targeted traffic to the sites that are bookmarked.

In summary, Scuttle websites are the new generation of social bookmarking websites and their proliferation is due to their easy set up and their user friendly interface to allow registered users to speedily add Scuttle Bookmarks.

Internet Marketing – A Powerful Tool

The term Internet marketing is a well known medium for businesses in today’s scenario. It is also known as I-marketing, website marketing, online marketing, Search Engine Marketing (SEM) or e-Marketing. It is the technique related to the marketing of products or services over the Internet. It includes different phases to optimize any business like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO), E-mail Marketing etc. Internet marketing seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, advertising, and paid inclusion etc.

Today the Internet becomes an important medium for almost every person to find the things of their need whether it is a homely item, any service or anything else. Via internet you can find million of options to choose a better one that suits your needs. The most appropriate thing about the internet is that it gives instant response to the user for any query. Internet has a broader area of use beside this like emails, social networking etc. Internet marketing combines all aspects of the internet i.e. creative as well as technical aspects of the Internet, including: design, development, hosting, and promotion.

Basic needs of Internet Marketing:

Internet marketing has some basics needs. Some of the terms are as following:

1. You must choose a proper domain name for your website as it is the first thing that reflects the nature of your business. It must be as small as possible and easy to spell and remember. Try to include your most important keywords in your domain name important keywords. As if you have a web related business like website designing, development and all then it must include your keywords.

2. Title tag is an important Meta tag so you must take special care to use title tag in your website. Try including your important keywords in your title tag as for most of the search engines title tag is a defining tag for the website.

3. Besides Title tag two other most important Meta tags are Keyword and Description meta tags. All the Meta tags must be used properly for any website to have a good position in any SERPs.

4. Do not try to hide your identity and contact information from your customers. It seems to be fraud to the customers and they will never opt for your product. So clearly mention your contact name as your full address and telephone number for your customers to reach you easily.

5. You must be well aware of the needs of your customers and try your level best to offer the best services to your customers. Provide them quality offers with best services.

6. Your website must have all the important information related to your products, services, terms and conditions for your business. It must have a professional look. It will take some time for new customers to believe on you and to start opting you for their needs. So be patient.

7. Your website must be visible on the search engines. If your website will not be visible than no one can know about your business. So your website must be optimized for the search engines. For this you need search engine optimization. This can be performed by a SEO specialist.


Some of the advantages of Internet Marketing are as follows:

1. It is a relatively inexpensive with respect to many offline processes of business promotion.

2. Any offline process of marketing targets only a specific region while in Internet marketing the target audience is worldwide.

3. It is a fast process and can reach to the target audience fast then via any other medium.

4. With the help of Internet Marketing it is easy to determine the market trends and the needs of customer easily.

5. There are different tools to measure the performance of any business website quickly.

6. You can easily know the feedback of your product from customer’s point of view and can enhance the quality of your products or services.

Along with these advantages Internet marketing has some limitations also. It requires customers to use the newer technologies i.e. online sources in place of traditional media options. For any website having more data it becomes a cause of problem for low speed internet connections to acquire the whole information about the website fast and easily. Although Internet is a well known source of information but still it is not within reach of everyone.

Business Opportunity – Calling the Shots From Your Home Based Business

Ambiguity is the most common feature with all home based business ventures. The ability to arrive at highly adept choices requires critical decision making skills. Functional problems of a business opportunity from home must be solved through logical analysis by arriving at the most favorable strategy.Business decisions formalized must propel a home entrepreneurial venture towards prosperity and growth. Old functional mistakes and setbacks experienced must be considered while arriving at a tactical conclusion. Inability to arrive at decisions can hamper movement towards goals and objectives.Personal desires and wishes are seen to influence entrepreneurial resolutions undertaken. The urge for organizational growth and success can help arrive at strong positive home based business choices. Smart business decisions work to minimize operational costs and maximize profits with a home business venture.The subsequent techniques can be practiced to achieve efficiency with decision making in a home business opportunity:- Take strong notes of participant factors, risks anticipated and strategies employed with different business situations
- Regular review of the above notes can help move focus towards specific actions that can be undertaken
- The notes can act as a feedback mechanism to arrive at creative solutions for a business problem
- Business decisions should be based on facts and systematic examination of the causes of a difficulty
- Fears which hamper critical decisions must be overcome in order to set goals and take influential action with a home business opportunity
- Informed business decisions flow from facts and information acquired
- A quiet brainstorming session with your team can help arrive at good breakthrough decisions
- Underlying root causes of a problem must be analyzed from several perspectives and viewpoints
- Variable ideas and strategies must be compared to ascertain the most viable one
- Correct and most specific information must be collected to arrive at the most appropriate business strategy
- Adequate risk analysis must be carried out to weigh alternatives
- Possible market scenarios and outcomes must be considered to arrive at an elaborate resolution
- Business options must be discussed with other people whenever possible to achieve a multiple correlation approach
- The pros and cons of every task undertaken must be reviewed
- Functional decisions should be analyzed with financial, operational cost and bottom-line factors
- Realistic assessment of market competition can help decide advertising strategies for home business ownersStructured decision making ability provides substantial results for complex problems. Smart business resolutions increase potential for profit. The most appropriate business resolutions are guided by strong background knowledge and intellect.Emotions should not be the primary driving force to arrive at strategies for growth. Poor planning with business can cause substantial monetary loss.Good decision making skills in home based business can help prevent expensive failures. The higher the value of a proposition, greater is the requirement of attention to arrive at a right decision.Will power, self assurance and courage are necessary to carry out right business opportunity decisions at the right time. A talent to arrive at the most beneficial resolution can help owners of a home based business opportunity with business sustainability.

Identifying a Home Based Business Idea

The decision to start a home based business is inevitably followed by generating all the possible business ideas one of which would be chosen and built upon as a career. The selection of an appropriate business idea is based on a number of criteria like one’s personal capabilities and talents, the initial investment which is required, the time factor and the rate of success in terms of framework and directions.Like all other professions, entrepreneurship also demands a certain amount of planning and fore-thought and the first step which needs to be taken by the individual in this regard is to rack one’s brains and come up with a viable option in form of a travel business-idea or some other variety of a home based online business. An important advice in this regard is that while selecting a business idea, care should be taken to ensure that it strikes a good balance between the various related aspects of creativity, imagination, logic, opportunities and risks.More often than not, successful entrepreneurship is based on out-of-the-box thinking which is free from the shackles of closed minded attitudes, monotony of routine work and lack of confidence. Many home based businesses are ideas which have been derived from one’s surroundings and this is done by keeping one’s eyes and ears open and remaining alert and aware of the latest happenings around. In this way, one can keep abreast of new developments and changes and capitalize on an emerging trend as a means of income generation.While one should never be afraid of exploring new options, it is advisable not to neglect and ignore the time tested business ideas and realize one’s strengths, weaknesses and inherent talents. Hence, an age old concept like a travel business-idea could still prove to be a viable venture for entrepreneurship if one has the capital, motivation, interest and knowledge about the field.The success of a home based business idea depends solely on the priorities of the entrepreneur and hence it is essential that this venture should be compatible with his personality as well as his personal short-term and long-term goals and objectives. Inspiration in this field could be derived from reading chronicles of past entrepreneurs who identified their own business-idea and experienced the sweet fruits of success.

Home Based Business Tax Breaks

Home based business tax breaks are important for each entrepreneur to understand what tax breaks are available to them. Having a business in you home allows you to convert many non deductible personal expenses into tax deductible business expenses. Congress has approved major tax breaks specifically for those who have a home based business or MLM business. These types of home businesses are good for the economy and provide a safety net.   Understanding these new deductions could slash their taxes dramatically. As this type of business owner you can sometimes cut your taxes by approximately 30 to 40 percent. However, you must remember the IRS is very specific about the requirements when qualifying for home business tax deductions.How easy it is to qualify? Qualifying is easy if the primary management of your business is conducted in your home. Consider these four things as listed below:1.  You must make sure the home office area is used regularly and exclusively for business.2.  You must run your business with the intent to produce a profit. You do not have to make a profit in order to qualify for the deductions you must just be working toward making a profit.3.  Work your business on a regular and consistent basis, perhaps one to four hours a day, four or five days a week.4.  One of the most important is you must keep good records.The costs of starting-up your home business all can be one hundred percent deductible if they are used one hundred percent for business. Below are just a few examples of business start up costs:1.  Promotional materials
2.  Internet access fees
3.  Cellular phones, fax lines, palm pilots, and 800-numbers
4.  Web site hosting fees, domain name costs
5.  Printing costs and business cards
6.  Home office furnishings and suppliesThe rule of thumb to remember is any expense incurred is those strictly related to your business. (The key here is you would not have incurred the expense if you did not have a home based business.)Many entrepreneurs in home based businesses can honestly and legitimately deduct $3,000 to $6,000 or more per year for use of their personal vehicles. What you need to do is keep a minimum of a ninety day mileage log or more during them year. This mileage log must show the date, destination, primary purpose and the starting and ending odometer readings of each trip. Note that only the primary purpose of each trip needs to be recorded.  Even if you combine a personal errand with a necessary business errand the vehicle use is still tax deductible. It is important to remember, as long as the primary purpose was business related and the personal errand did not add any additional mileage it can be used as a business tax deduction. Some other household tax deductions as a business owner include:1.  Mortgage or rent
2.  Heating, air conditioning, electricity and natural gas
3.  Water and sewer
4.  Trash collection and recycling fees
5.  Security alarms
6.  Sometimes major house repairs and much more. Most taxpayers can deduct only health care costs that exceed 7.5% of their taxable income. Which means most taxpayers can’t deduct anything. If you’re married and employ your spouse in your home based business, you can give your spouse, as an employee benefit, a reimbursement for all health related costs not covered under any other insurance plan. This can be given to the employee (spouse) and his or her immediate family. This will also include you and the children.  Coverage includes annual deductibles, co pays, non-covered expenses like orthodontics, and even over-the-counter drugs.Remember the tax benefits for home businesses change frequently as new tax bills are passed and new tax deduction clarifications are issued. However, when they do change they just seem to keep getting better. If you do not have a home based business you lose out on all of these huge tax deductions. These are some of the important helpful hints every new entrepreneur needs to know when it comes to taxes for your business. You will find that you too can have the success that you have always wanted. Isn’t  this what every successful network marketing entrepreneur wants?

How Network Marketing Enhances Legit Ways to Make Money Online

Online businesses are very popular these days. They can be found in many fields of the business industry like travel, product selling, and even digital services. This is because of so many factors. One, people are now looking for legit ways to make money online because they want to run a business in a considerably easier and cheaper working condition. Also, the target line of buyers is beginning to get used to the idea of doing online transactions when they want to buy something. Finally, the marketing strategies that can be used are varied and efficient without being too costly.

One of the best known strategies that online businesses use is network marketing. By definition, it is a marketing strategy that works through promoting a particular brand to one line of target audience. The difference of this strategy from the others is that the messages and tools utilized encourage the target audience to refer the brand or product to their friends and relatives. Basically, the message is passed on from one market segment to their own network. Network marketing has a lot of benefits. Here are some of them:

1. It enables the business to reach a wider range of target market. Definitely, once people start referring a particular brand or product to their friends and families, the range of the target market of the business expands. This means that the brand will be known in even remote market segments. For example, a business that offers SEO services will be launching a promotional campaign to their immediate market. In this case, the immediate market can be the existing clients already. When network marketing is used, the promotional campaign would not just stop with the existing clients. They will be encouraged to share with their business partners how the SEO services they have availed of are of premier quality. In effect, the business gets to reach out to other sets of potential clients without having to create a separate campaign.

2. The strategy allows the business to save up on marketing cost. When a business uses network marketing, they get to reach a particular market segment that they originally did not intend to. This means that they no longer have to spend another budget category for a promotional campaign targeting other market segments. The business gets to set a chain of reaction starting with their intended audience and branching out to other segments-all without having to spend anew for new collaterals and tools. Consequently, the amount that the company gets to save can be used for future marketing expenses thereby creating a cost-efficient cycle.

3. Network marketing is expected to increase sales records. Of course, if more people know about the brand or the product, the expectation is that there will also be an increase in the sales records of a business. For example, an expected sale of $100 worth of SEO services is derived from a count of 10 clients. But if these 10 will be referring the same set of SEO services to 10 more customers, then the $100 can be expected to double up to $200 provided that all referrals work well. This is an important statistic that a lot of business owners look out for because it can do a lot for the earning potential of the company. This is also the reason that several legit ways to make money online are using network marketing. They expect a lot of increase in their sales records, which will result to a better market standing and a longer life span for the business.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.